Media Handbook for the 2020 General Election

Previous page Next page

This section summarises the rules for publishing and broadcasting election and referendum advertisements. Read the full rules for advertising and campaigning on pages 5 to 10, and election broadcasting on pages 11 to 14.

Candidate-initiated advertising

Advertisements that electorate candidates initiate need to include a promoter statement with the candidate’s name and address. Learn more about promoter statements on pages 7 and 8.

Broadcast advertising

The table below summarises the rules for broadcasting candidates’ election or referendum advertisements on TV and radio.

Advertisement content When broadcasts allowed Needs authorisation from
Promoting party, candidate and party, or attacking another party or candidate Not allowed Not applicable
Promoting electorate candidate only From 13 September to 16 October Electorate candidate
Promoting or attacking a referendum option From 13 September to 16 October Electorate candidate

Non-broadcast advertising

The table below summarises the rules for candidates’ election advertisements in other mediums, such as newspapers, billboards and online advertising.

Advertisement content When advertising allowed Needs authorisation from
Promoting party or attacking party or candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary
Promoting electorate candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Electorate candidate
Promoting both electorate candidate and party Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary and electorate candidate
Promoting or attacking a referendum option Anytime except election day
Counts as both an election and referendum expense
Not applicable

Party-initiated advertising

Advertisements that parties initiate need to include a promoter statement with the party secretary’s name and address. Learn more about promoter statements on pages 7 and 8.

Advertising on TV and radio using the broadcasting allocation

The table below summarises the rules for broadcasting election advertisements that parties have paid for with the broadcasting allocation.

Advertisement content When broadcasts allowed Needs authorisation from
Promoting party or attacking party or candidate From 13 September to 16 October Party secretary
Promoting electorate candidate only From 13 September to 16 October Electorate candidate
Promoting both electorate candidate and party From 13 September to 16 October Party secretary and electorate candidate
Promoting or attacking a referendum option From 13 September to 16 October Party secretary

Advertising on the internet using the broadcasting allocation

The table below summarises the rules for parties using the broadcasting allocation to fund placement costs of internet election advertisements.

Advertisement content When advertising allowed Needs  authorisation from
Promoting party or attacking party or candidate From 13 September to 16 October Party secretary
Promoting electorate candidate From 13 September to 16 October Electorate candidate
Promoting both electorate candidate and party From 13 September to 16 October Both party secretary and electorate candidate
Promoting or attacking a referendum option From 13 September to 16 October Party secretary

The broadcasting allocation can also be used for production costs for internet advertising placed at any time as long as that advertising is also placed in the period 13 September to 16 October.

Advertising by parties on TV and radio using private funding

The table below summarises the rules for party initiated broadcasting election advertisements that parties have paid for with private funding.

Advertisement content When broadcasts allowed Needs authorisation from
Promoting party, candidate and party, or referendum option Not allowed Not applicable
Attacking party, candidate or referendum option Not allowed Not applicable

Non-broadcast advertising using private funding

The table below summarises the rules for publishing non-broadcast election advertisements that parties have paid for with private funding.

Advertisement content When advertising allowed Needs authorisation from
Promoting party vote or attacking party or candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary
Promoting electorate candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Electorate candidate
Promoting both electorate candidate and party Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary and electorate candidate
Promoting or attacking a referendum option Anytime except election day
Counts as both an election and referendum expense from 18 August to 16 October
Party secretary

Third-party-initiated advertising

The table below summarises the rules for publishing third-party-initiated election and referendum advertisements in all mediums.

Advertisements that third parties initiate need to include a promoter statement with the third party’s name and address. Learn more about promoter statements on pages 7 and 8.

Advertisement content When advertising allowed Needs authorisation from
Promoting a party Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary
Promoting an electorate candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Electorate candidate
Promoting a party and an electorate candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Party secretary and electorate candidate
Attacking a party or candidate Anytime except election day
Counts as an election expense from 18 August to 16 October
Not applicable
Promoting or attacking a referendum option Anytime except election day
Counts as a referendum expense from 18 August to 16 October. If an ad is both an election and referendum advertisement, the full costs are double counted as both an election and referendum expense
Not applicable
Previous page Next page
Back to top