Third Party handbook for the 2020 General Election

You must register with us as a third party promoter if you spend, or intend to spend, over $13,600 (including GST) on election advertising or referendum advertising during the regulated period (18 August to 16 October). This section explains how to register.

Registering is free and easy

Applying to register is free, easy and usually takes less than 2 working days.

There is one form for applying to register as a third party promoter:

Download the form

On the form, you show whether you’re registering as a promoter for the election, the cannabis referendum, the end of life choice referendum, or any combination of these.  

You can apply as an individual

If you’re an individual who wants to register as a promoter, you must apply yourself.

You must give us the full street address of either:

  • the place where you usually live
  • any other place where someone can usually contact you between 9am and 5pm on any working day.

You can’t use a post office box or website address.

You can apply on behalf of a group

If you’re applying on a group’s behalf, give us the full street address of either:

  • the group’s main place of business
  • the group’s head office.You can’t use a post office box or website address.

If the group is a company, your application must include evidence that shows the board of directors has authorised you to apply on their behalf. For example, you could include a letter that one or more of the directors have signed.

If the group isn’t a company, your application must include all the names of the people in that group who are in a position that’s comparable to a director of a company. If you’re applying for a trust, you need to include all the names of the trustees.

Once we get your application

We’ll write to you as soon as possible to tell you whether we’ve accepted or refused your application. If we accept your application, we’ll tell you of your date of registration. If we refuse your application, we’ll tell you why.

We won’t register you as a promoter if your name or group’s name is:

  • indecent or offensive
  • likely to cause confusion
  • likely to mislead electors.

We’ll release some of your information to the public

We’ll put your registration details on the relevant public register of promoters. This lets the public see who's responsible for promoting advertising. 

There will be separate registers for the general election, the Cannabis referendum and the End of Life Choice referendum.  

The relevant register will include your name, street address, and date of registration. If you’re a group, the register will also include:

  • the name of the person who applied
  • the name of the person in a position comparable to a director
  • the names of any trustees.

We’ll make the registers available for inspection at our offices and on our website:

www.elections.nz

We’ll arrange promoters on the registers by their date of registration. 

Tell us within 10 working days if your details change

If any of your details that appear in the register change, you must tell us in writing within 10 working days of the change.

You can cancel your registration if you’ve spent $13,600 or less on advertising

You can only cancel your registration if you’ve spent $13,600 (including GST) or less on election or referendum advertising during the regulated period.

Cancel your registration by asking us in writing. We’ll write back to confirm your cancellation.

We can also cancel your registration if you’re no longer eligible for registration.

Your registration will expire after election day

Your registration will automatically expire at the end of election day.

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