Promoter election expenses

This section explains how much unregistered promoters and registered promoters can spend on their advertising campaigns, what counts as an election expense, and when a third party needs to report on expenses after an election.

Key messages

  • Third parties can start campaigning for the general election at any time.
  • Spending limits only apply to advertising published in the regulated period.
  • There is a limit to how much unregistered promoters can spend during the regulated period. Any more than that, and the promoter must be registered.
  • There is a limit to how much registered promoters can spend during the regulated period.
  • The expense limits for unregistered and registered promoters change with each election.
  • Only registered promoters who spend more the $100,000 on election expenses during the regulated period need to file a return within 70 days of the election
  • We will update this information with key dates for the 2020 General Election once they are announced

Expenditure limits

There is a limit to how much unregistered promoters can spend in relation to election advertisements published during the regulated period. The limit for unregistered promoters is currently $13,200.

The Electoral Act requires individuals or organisations that spend, or intend to spend, more than limit for unregistered promoters on election advertising during the regulated period to register as a registered promoter with the Electoral Commission.

Find out how to register as a promoter with the Electoral Commission

There is also a limit to how much registered promoters can spend during the regulated period. The limit for registered promoters is currently $330,000. It is an offence for a registered promoter to spend over the expense limit.

Election expenses

Not all campaign expenses are counted as election expenses. Election expenses are the costs associated with election advertisements.

Election expenses, in relation to a registered promoter, include any advertising expenses incurred in relation to:

  • election advertisements in any medium
  • that are published, or continue to be published, during the regulated period, and
  • are promoted by the registered promoter.See section 206S Electoral Act]

Advertising expenses, in relation to registered and unregistered promoters, include:

  • the cost incurred in the preparation, design, composition, printing, postage and publication of the advertisement, and
  • the reasonable market value of any materials used for the advertisement, including materials provided to the third party for free or below reasonable market value. [See section 3E Electoral Act]

Costs of food, hall hire, surveys or opinion polls, free labour, or replacing materials destroyed through no fault of the third party are not advertising expenses. The cost of any framework that supports a sign (other than a commercial framework) is not an advertising expense.

Surveys and opinion polls

The exclusion for surveys or opinion polls is not unlimited. If a survey goes beyond merely eliciting voters’ views and can reasonably be regarded as encouraging or persuading voters to vote, or not to vote, for a candidate or party then it will not be a survey or public opinion poll for the purposes of the Act. It will be an election advertisement and the costs associated with the survey are election expenses.

If the survey is an election advertisement undertaken by phone canvassers who provide their labour free of charge, the costs are exempt. Any other costs incurred (for example, line rental and costs of any calls) would be an expense. The costs of paying any canvassing company to undertake the canvassing would be an election expense.

Vehicle signage

The costs of election signage on campaign cars and other forms of mobile advertising are election expenses. However, advertising expenses do not include the running costs of any vehicle used to display an election advertisement if the use of the vehicle for that purpose is not the subject of a contract, arrangement or understanding for payment.


Election expenses in relation to election advertisements published on a website include the costs that you incur preparing, designing and publishing the advertisement including hosting fees. They do not include the costs of setting up and maintaining the hardware and software infrastructure of the website.

Items distributed for public display

If a third party distributes items such as t-shirts, bumper stickers and flags before the start of the regulated period, you should assume that they will continue to be displayed during the regulated period and include the cost of these items as an election expense. [See section 205 of the Electoral Act]

Care should be exercised with such items because you could be exposing your supporters to the risk of prosecution if they display the items on election day.

Items reused between elections

Expenses cannot be apportioned between elections. If materials such as banners are purchased and then re-used in subsequent elections, at each subsequent election you must account for the reasonable market value of the materials as an election expense.

We suggest that third parties either use the price that was originally paid for the item, or if this is not known, what the item would cost to purchase now based on two quotes.

Staff time

The cost of labour provided to you free of charge is not an election expense. The cost of paid campaign staff, for example a campaign manager, is also not an election expense unless the staff member is directly involved in the preparation, design, composition, printing, postage or publication of election advertising. An example where paying staff might be an expense is where the staff member is directly involved in preparing copy or artwork.

Election expenses paid before or after the regulated period

Expenses paid for or incurred either before the regulated period or after election day must be included in the return to the extent to which they relate to election advertisements published during the regulated period.

Apportioning election expenses

Where a registered promoter’s advertisement is published before and during the regulated period, the registered promoter is responsible for apportioning the advertising expenses so that only a fair proportion of the expense is attributed to the regulated period.

Apportionment is a factual exercise determined by the circumstances of each case. We are happy to discuss any apportionment questions.

Election expenses authorised by a candidate or party

Expenses cannot be apportioned between a candidate or party and a third party promoter. If you are authorised to publish advertising encouraging people to vote for a candidate or party, the entire cost of the advertising will form part of your election expenses.

The same costs will also be an election expense of the candidate or party. You will need to provide information to the candidate or party secretary about costs incurred.

Paying expenses

Invoices for election expenses must be sent to a third party within 20 working days of the official result being declared.

The third party must pay any bill within 40 working days of the declaration. It is an offence not to do this. Sections 206Z and 206ZA of the Electoral Act set out a procedure to follow if a bill is disputed.

Third party donations

A third party does not have to account for donations of money, goods or services that are given for use in the third party’s campaign.

Keeping records of expenses

Registered and unregistered promoters must take all reasonable steps to keep records of all of their election expenses. Registered promoters must keep invoices and receipts for all election expenses of $50 or more for three years after election day.

Return of election expenses

All registered promoters who spend $100,000 or more on election advertisements published during the regulated period are required to file a return of election expenses with the Commission.

The return must be:

  • made on the third party expense form supplied by the Commission, and
  • filed within 70 working days of election day.

The return form is available from the Commission.

The form requires the registered promoter to provide details of all election expenses incurred, including expenses incurred by any person authorised by the registered promoter.

The Commission may require a registered promoter to obtain an auditor's report if the Commission has reasonable grounds to believe that a return may contain any false or misleading information.

Registered promoters who fail to meet these requirements are committing offences and may be referred to the New Zealand Police.

The returns are open to public inspection and will be published on