Summary of election advertising rules for parties

We’ll update this information when key dates for the 2020 General Election are announced.

TV and radio advertising using broadcasting allocation When broadcasts allowed Must be authorised by1 Party expense? Electorate candidate expense?
Promoting party or attacking party or candidate Election period Party secretary Not an election expense

An allocation expense included in party's return of allocation expenses
Not applicable
Promoting both party and electorate candidate Election period Both the party secretary and electorate candidate Not an election expense

An allocation expense included in party's return of allocation expenses
Yes (for the cost of the portion of the ad relating to the electorate candidate) and value is a donation by the party to that candidate.
Promoting electorate candidate only Election period Electorate candidate Not an election expense

An allocation expense included in party's return of allocation expenses
 Yes (and value is a donation by the party to the electorate candidate)

 

TV and radio advertising using party's funds When broadcasts allowed Must be authorised by1 Party expense? Electorate candidate expense?
Promoting party, candidate and party, or attacking another party or candidate Not allowed Not applicable Not applicable  
Promoting electoral candidate only Election period  Electorate candidate No Yes (and value is a donation by the party to the electorate candidate)

 

Internet advertising using broadcasting allocation When broadcasts allowed Must be authorised by1 Party expense? Electorate candidate expense? 
 Production costs At any time provided advertising published during election period Advertising must be authorised by party secretary and/ or electorate candidate if it features the candidate


Not an election expense

An allocation expense included in party's return of allocation expenses
Not if it only relates to party. The costs will be a candidate election expense (and donation to the electorate candidate) to the extent the advertising promotes the candidate
 Placement costs Election period Advertising must be authorised by party secretary and/ or electorate candidate if it features the candidate Not an election expense

An allocation expense included in party's return of allocation expenses
Not if it only relates to party. The costs will be a candidate election expense (and donation to the electorate candidate) to the extent the advertising promotes the candidate

 

Non-broadcast advertising using party's funds (including internet Period for which counted as election expense2 Must be authorised by1 Party expense? Electorate candidate expense?
Promoting party vote or attacking party or candidate Regulated period Party secretary Party election expense No
Promoting both party vote and electorate candidate Regulated period Both the party secretary and electorate candidate Party election expense (for the cost of that portion of the ad relating to the party) Yes (for the cost of that portion of the ad relating to the electorate candidate)
Promoting electorate candidate Regulated period Electorate candidate No Yes

1 Read more about written authorisation and promoter statement requirements
2 There are no restrictions on when non-broadcast advertisements using party's funds can be published, except that they cannot be published on election day.